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April 2017, Vol. 6, No. 4

When the big cloud infrastructure providers aren't the right fit

When a business chooses one of the major providers for its cloud services, there shouldn't be a lot of surprises. You do your homework, consider the available services, select instance types, compare costs and then make a decision. At that point, you should know what you are getting. But what if you don't want what you're getting?

There are scenarios where a business seeks out the services of one of the specialty cloud infrastructure providers. These niche providers compete against behemoths such as Amazon Web Services, Microsoft Azure and Google Cloud Platform, but not by trying to match them service for service. Nor can they keep pace on price. Instead, these smaller providers focus on particular niches, trying to offer specialized services, customer care and flexibility that the hyperscale providers may struggle to furnish.

The cover story for this issue of Modern Infrastructure delves into the reasons a business might choose a niche player instead of one of the major cloud infrastructure providers. TechTarget's Kristin Knapp reports on how these situations arise and how businesses respond. The right fit, she finds, might not always be found in one of the expected places.

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