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February 2017, Vol. 6, No. 2

Big data concerns reach broad and deep in new era of applications

Big data is being created everywhere we look, and we are all thinking about how to take advantage of it. I certainly want to come up with some novel new big data application and become fabulously wealthy just for the idea. The thing is, most companies -- perhaps all -- can profit from big data today just by accelerating or refining some piece of their current business, supposing they can identify and corral the right information in the right time and place. There is no need to find a new earth-shattering application to get started. I believe a significant big data payback is right in front of any marketing, sales, production or customer-engagement team. One simply needs to find a way to unlock the buried big data treasure. And, of course, that's where big data concerns from practical to theoretical bubble to the surface. A big sticking point has been finding the data science expertise, especially experts who could build optimized machine learning models tailored for your exact business needs. But we are seeing some interesting ...

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